Ambassador was the brand ruling for almost three decades before Maruti 800 dethroned it in late 80’s
Learnings
- Manufacturers should be able to see the “design shift” in customer preferences
- Economic situation shifts and purchasing parity( amount one is willing to shed for an upmarket version) in this case customer shift to SUV should be monitored.
The Indian mid size SUV is a new kind of market, as per our average height of 5.6ft approx. Indians have created a mid/compact SUV industry.